IBM #Gameface

IBM #Gameface

IBM #Gameface

IBM #Gameface

IBM #Gameface

IBM Watson is a technology platform that uses machine learning to reveal insights from large amounts of unstructured data. With the ambition to increase relevancy and consideration of the IBM brand amongst business decision-makers, we built #Gameface, a platform for Watson to demonstrate IBM’s capabilities by learning to score the Wimbledon Tennis Championships.

IBM Watson is a technology platform that uses machine learning to reveal insights from large amounts of unstructured data. With the ambition to increase relevancy and consideration of the IBM brand amongst business decision-makers, we built #Gameface, a platform for Watson to demonstrate IBM’s capabilities by learning to score the Wimbledon Tennis Championships.

IBM Watson is a technology platform that uses machine learning to reveal insights from large amounts of unstructured data. With the ambition to increase relevancy and consideration of the IBM brand amongst business decision-makers, we built #Gameface, a platform for Watson to demonstrate IBM’s capabilities by learning to score the Wimbledon Tennis Championships.

IBM Watson is a technology platform that uses machine learning to reveal insights from large amounts of unstructured data. With the ambition to increase relevancy and consideration of the IBM brand amongst business decision-makers, we built #Gameface, a platform for Watson to demonstrate IBM’s capabilities by learning to score the Wimbledon Tennis Championships.

IBM Watson is a technology platform that uses machine learning to reveal insights from large amounts of unstructured data. With the ambition to increase relevancy and consideration of the IBM brand amongst business decision-makers, we built #Gameface, a platform for Watson to demonstrate IBM’s capabilities by learning to score the Wimbledon Tennis Championships.

Category: Campaign
Agency: Ogilvy
Role: Design Director

Category: Campaign
Agency: Ogilvy
Role: Design Director

Category: Campaign
Agency: Ogilvy
Role: Design Director

Category: Campaign
Agency: Ogilvy
Role: Design Director

Category: Campaign
Agency: Ogilvy
Role: Design Director

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As a technology partner at The Championships for over 25 year, IBM is already synonymous with the data capture and scoring of the event. But we wanted to demonstrate more and engage the audience as we did this. So we set Watson up to accurately score the tennis - not by watching the match, but by watching spectators reactions.

As a technology partner at The Championships for over 25 year, IBM is already synonymous with the data capture and scoring of the event. But we wanted to demonstrate more and engage the audience as we did this. So we set Watson up to accurately score the tennis - not by watching the match, but by watching spectators reactions.

As a technology partner at The Championships for over 25 year, IBM is already synonymous with the data capture and scoring of the event. But we wanted to demonstrate more and engage the audience as we did this. So we set Watson up to accurately score the tennis - not by watching the match, but by watching spectators reactions.

As a technology partner at The Championships for over 25 year, IBM is already synonymous with the data capture and scoring of the event. But we wanted to demonstrate more and engage the audience as we did this. So we set Watson up to accurately score the tennis - not by watching the match, but by watching spectators reactions.

As a technology partner at The Championships for over 25 year, IBM is already synonymous with the data capture and scoring of the event. But we wanted to demonstrate more and engage the audience as we did this. So we set Watson up to accurately score the tennis - not by watching the match, but by watching spectators reactions.

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From the subtle twitch of an eyebrow or the dilation of a pupil, Watson gathered emotions, categorised them and matched them to hard data, progressively improving with the event.

We created an online experience for users to participate in the live scoring by allowing Watson access to their web cams, as well as delivering historic data to showing key and crucial match moments. The campaign was further enhanced and supported by an integrated campaign of print, social media and digital billboards.

From the subtle twitch of an eyebrow or the dilation of a pupil, Watson gathered emotions, categorised them and matched them to hard data, progressively improving with the event.

We created an online experience for users to participate in the live scoring by allowing Watson access to their web cams, as well as delivering historic data to showing key and crucial match moments. The campaign was further enhanced and supported by an integrated campaign of print, social media and digital billboards.

From the subtle twitch of an eyebrow or the dilation of a pupil, Watson gathered emotions, categorised them and matched them to hard data, progressively improving with the event.

We created an online experience for users to participate in the live scoring by allowing Watson access to their web cams, as well as delivering historic data to showing key and crucial match moments. The campaign was further enhanced and supported by an integrated campaign of print, social media and digital billboards.

From the subtle twitch of an eyebrow or the dilation of a pupil, Watson gathered emotions, categorised them and matched them to hard data, progressively improving with the event.

We created an online experience for users to participate in the live scoring by allowing Watson access to their web cams, as well as delivering historic data to showing key and crucial match moments. The campaign was further enhanced and supported by an integrated campaign of print, social media and digital billboards.

From the subtle twitch of an eyebrow or the dilation of a pupil, Watson gathered emotions, categorised them and matched them to hard data, progressively improving with the event.

We created an online experience for users to participate in the live scoring by allowing Watson access to their web cams, as well as delivering historic data to showing key and crucial match moments. The campaign was further enhanced and supported by an integrated campaign of print, social media and digital billboards.

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Hellmann'sGlobal Website

Land RoverGlobal Website

IBM #GamefaceCampaign

EYCampaign

AdidasGlobal Website