EY

EY

EY

EY

As part of its growth strategy, EY focussed on appealing to a wider C-suite audience. This audience are naturally inquisitive and want to know what issues and trends they need to stay on top of. EY sponsor the World Entrepreneur of the Year Awards, and we used this captive opportunity to launch the #BetterQuestions campaign. A campaign centered around the brands purpose of building a better working world.

As part of its growth strategy, EY focussed on appealing to a wider C-suite audience. This audience are naturally inquisitive and want to know what issues and trends they need to stay on top of. EY sponsor the World Entrepreneur of the Year Awards, and we used this captive opportunity to launch the #BetterQuestions campaign. A campaign centered around the brands purpose of building a better working world.

As part of its growth strategy, EY focussed on appealing to a wider C-suite audience. This audience are naturally inquisitive and want to know what issues and trends they need to stay on top of. EY sponsor the World Entrepreneur of the Year Awards, and we used this captive opportunity to launch the #BetterQuestions campaign. A campaign centered around the brands purpose of building a better working world.

As part of its growth strategy, EY focussed on appealing to a wider C-suite audience. This audience are naturally inquisitive and want to know what issues and trends they need to stay on top of. EY sponsor the World Entrepreneur of the Year Awards, and we used this captive opportunity to launch the #BetterQuestions campaign. A campaign centered around the brands purpose of building a better working world.

As part of its growth strategy, EY focussed on appealing to a wider C-suite audience. This audience are naturally inquisitive and want to know what issues and trends they need to stay on top of. EY sponsor the World Entrepreneur of the Year Awards, and we used this captive opportunity to launch the #BetterQuestions campaign. A campaign centered around the brands purpose of building a better working world.

Category: Campaign
Agency: Ogilvy
Role: Design Director

Category: Campaign
Agency: Ogilvy
Role: Design Director

Category: Campaign
Agency: Ogilvy
Role: Design Director

Category: Campaign
Agency: Ogilvy
Role: Design Director

Category: Campaign
Agency: Ogilvy
Role: Design Director

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We used OOH coms around the city to encourage audiences to ask better questions using the hashtag #BetterQuestions and then scraped social for these questions. We then projected the best of the questions in a dynamic projection in the centre of the event to inspire and get people talking.

We used OOH coms around the city to encourage audiences to ask better questions using the hashtag and in turn scraped twitter for these questions. We then projected the best of the questions in a dynamic projection in the centre of the event to inspire and get people talking.

We used OOH coms around the city to encourage audiences to ask better questions using the hashtag and in turn scraped twitter for these questions. We then projected the best of the questions in a dynamic projection in the centre of the event to inspire and get people talking.

We used OOH coms around the city to encourage audiences to ask better questions using the hashtag and in turn scraped twitter for these questions. We then projected the best of the questions in a dynamic projection in the centre of the event to inspire and get people talking.

We used OOH coms around the city to encourage audiences to ask better questions using the hashtag and in turn scraped twitter for these questions. We then projected the best of the questions in a dynamic projection in the centre of the event to inspire and get people talking.

EY_03b
EY_04
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Following the momentum gained through the campaign, we launched a website with compelling and useful content to keep the audience informed, continue to take notice of EY and further increase consideration of their services.

Our ambition was to create a mobile first, accessible site that delivers content quickly and easily to these extremely busy Future CEOs. We looked to leading digital platforms familiar to the C-suite for inspiration and ideas to provide the market leading solution that encourages continued engagement.

Following the momentum gained through the campaign, we launched a website with compelling and useful content to keep the audience informed, continue to take notice of EY and further increase consideration of their services.

Our ambition was to create a mobile first, accessible site that delivers content quickly and easily to these extremely busy Future CEOs. We looked to leading digital platforms familiar to the C-suite for inspiration and ideas to provide the market leading solution that encourages continued engagement.

Following the momentum gained through the campaign, we launched a website with compelling and useful content to keep the audience informed, continue to take notice of EY and further increase consideration of their services.

Our ambition was to create a mobile first, accessible site that delivers content quickly and easily to these extremely busy Future CEOs. We looked to leading digital platforms familiar to the C-suite for inspiration and ideas to provide the market leading solution that encourages continued engagement.

Following the momentum gained through the campaign, we launched a website with compelling and useful content to keep the audience informed, continue to take notice of EY and further increase consideration of their services.

Our ambition was to create a mobile first, accessible site that delivers content quickly and easily to these extremely busy Future CEOs. We looked to leading digital platforms familiar to the C-suite for inspiration and ideas to provide the market leading solution that encourages continued engagement.

Following the momentum gained through the campaign, we launched a website with compelling and useful content to keep the audience informed, continue to take notice of EY and further increase consideration of their services.

Our ambition was to create a mobile first, accessible site that delivers content quickly and easily to these extremely busy Future CEOs. We looked to leading digital platforms familiar to the C-suite for inspiration and ideas to provide the market leading solution that encourages continued engagement.

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