Adidas

Adidas

Adidas

Adidas

In 2011, the Adidas digital experience consisted of multiple functionally and aesthetically disjointed websites. As a result, Adidas wanted to launch a new global ecommerce platform that would increase sales by providing an engaging, inspiring and simple new shopping experience.

In 2011, the Adidas digital experience consisted of multiple functionally and aesthetically disjointed websites. As a result, Adidas wanted to launch a new global ecommerce platform that would increase sales by providing an engaging, inspiring and simple new shopping experience.

In 2011, the Adidas digital experience consisted of multiple functionally and aesthetically disjointed websites. As a result, Adidas wanted to launch a new global ecommerce platform that would increase sales by providing an engaging, inspiring and simple new shopping experience.

In 2011, the Adidas digital experience consisted of multiple functionally and aesthetically disjointed websites. As a result, Adidas wanted to launch a new global ecommerce platform that would increase sales by providing an engaging, inspiring and simple new shopping experience.

In 2011, the Adidas digital experience consisted of multiple functionally and aesthetically disjointed websites. As a result, Adidas wanted to launch a new global ecommerce platform that would increase sales by providing an engaging, inspiring and simple new shopping experience.

Category: Global Website
Agency: Critical Mass
Role: Senior Designer

Category: Global Website
Agency: Critical Mass
Role: Senior Designer

Category: Global Website
Agency: Critical Mass
Role: Senior Designer

Category: Global Website
Agency: Critical Mass
Role: Senior Designer

Category: Global Website
Agency: Critical Mass
Role: Senior Designer

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From product cards to shopping cart we scrutinised every detail and interaction, crafting, refining and making it easier for users to navigate and browse products while delivering the right information at the right time. Creating different levels of engagement and allowing users to drill down into the detail.

From product cards to shopping cart we scrutinised every detail and interaction, crafting, refining and making it easier for users to navigate and browse products while delivering the right information at the right time. Creating different levels of engagement and allowing users to drill down into the detail.

From product cards to shopping cart we scrutinised every detail and interaction, crafting, refining and making it easier for users to navigate and browse products while delivering the right information at the right time. Creating different levels of engagement and allowing users to drill down into the detail.

From product cards to shopping cart we scrutinised every detail and interaction, crafting, refining and making it easier for users to navigate and browse products while delivering the right information at the right time. Creating different levels of engagement and allowing users to drill down into the detail.

From product cards to shopping cart we scrutinised every detail and interaction, crafting, refining and making it easier for users to navigate and browse products while delivering the right information at the right time. Creating different levels of engagement and allowing users to drill down into the detail.

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I worked alonside two Digital Designers and a Design Director on the project. Over the period of four months, my focus was to craft and perfect the product landing pages, product detail pages and checkout process.

We succeeded in reducing friction, increasing sales and conversion, and boosted repeat visits. The finished site was live from 2011 – 2014 and still retains a lot of the design language that was developed during the project to this day.

I worked alonside two Digital Designers and a Design Director on the project. Over the period of four months, my focus was to craft and perfect the product landing pages, product detail pages and checkout process.

We succeeded in reducing friction, increasing sales and conversion, and boosted repeat visits. The finished site was live from 2011 – 2014 and still retains a lot of the design language that was developed during the project to this day.

I worked alonside two Digital Designers and a Design Director on the project. Over the period of four months, my focus was to craft and perfect the product landing pages, product detail pages and checkout process.

We succeeded in reducing friction, increasing sales and conversion, and boosted repeat visits. The finished site was live from 2011 – 2014 and still retains a lot of the design language that was developed during the project to this day.

I worked alonside two Digital Designers and a Design Director on the project. Over the period of four months, my focus was to craft and perfect the product landing pages, product detail pages and checkout process.

We succeeded in reducing friction, increasing sales and conversion, and boosted repeat visits. The finished site was live from 2011 – 2014 and still retains a lot of the design language that was developed during the project to this day.

I worked alonside two Digital Designers and a Design Director on the project. Over the period of four months, my focus was to craft and perfect the product landing pages, product detail pages and checkout process.

We succeeded in reducing friction, increasing sales and conversion, and boosted repeat visits. The finished site was live from 2011 – 2014 and still retains a lot of the design language that was developed during the project to this day.

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